Friday, October 1, 2021

Transformation comes from within - A change from me Management







I was not from a sales background at the beginning of my career, shamelessly I can say that I was an accidental salesperson who later on understands the magic that how to influence someone to buy my products. When I came first in this stream I was thinking that sales are just a transaction in which one buys and other sells but I when I moved deep, I could know that it is really helping others to ease their decision. 

For more than seven years in my career, I was handling Finance and Accounts where things were in a very repetitive manner and was following the three golden rules of debit and credit. I don't know how interesting work was that but I was fully convinced that I am not made for this boredom where every day I have to start things with the same routine. This does not mean that Finance & Accounts is not an interesting subject but it was not for me. I was looking for some more challenges where I can use my brain to unlimited vibrations, can represent myself at the forefront of business, something that built my career my way. 

When I was working for a good sizeable export house in Delhi, few instances also helped me to think about options. From 1998 to the year 2004 working with the company, I had encountered various searches, raids conducted by the Sales tax department, excise, FCIs, and Income tax. When they conducted the raid one person was highly searchable i.e. Accountant and the was owner of the company.  As I could remember, in the first such raid from the Sales Tax department, they approached the factory compound in the morning around 7 AM. Since it was the early morning time so there was no one from the office side who can handle them.  No one was aware of the instant as they didn't allow phone calls, anyway later on when I came to the office then came to know what was happening but for me, it was a terrifying moment because they were inquiry about the Account Manager.  I was the head accountant so a little bit confused and nervous that why they are inquiring about me.  I entered the room and pretended to be an account clerk, and sat on my chair nearby the cabin. To some extent, I succeed to misguide them about the Account Manager but later on due to an unknowingly mistake by the office assistant but I was caught and officers started interrogating treating me like a criminal or accused who did some rigorous crime.  literally, I was sweating heavily in front of them.  

I concentrated and controlled my emotions and within no time I was cool and confident that they were humble and asking questions like what we do and how was the purchase or sale process, stock status etc. This was another fear working as an Accountant that anytime Govt department people can come or conduct raid as they are free to do or it was the inspector Raj where their interest was not to find the facts but to find the way for themself. Later on, I understand that "Ye gaadi tou eisee hee chalegi" but I started frustrating with the same duplication of work. Again when I thought about career prospects, I too found that there are limitations to grow to the next level. In a private Job, there are no boundaries as far as post/position is concerned. Lala the owner of the commodity-based business can promote you to the highest position in the organization but without hiking the pay. Moral was implied that money is costly than giving a respectful position. There is no harm to promote an Account Manager to GM Accounts. but what about money. Respect can not feed the creed, only money can do this job perfectly. 

Now, I was given a chance in the company to handle the import of Pulses and export of Rice. It was something new to me but I know about export as one consignment was done in 1998.  I was really happy as it was the work of my interest. I  was handling 400 crore export of rice business right from procuring to stuffing in containers or Free on board of the vessel.   I was happy with this stream because it was related to my interest. I found the Agri Commodity business which was activities but full of ethics. There was no leakage as regards to evasion of taxes. Fairtrade practice. This has implanted a belief in me that commodity people carry moral and great ethics. Since it is fair trade so it becomes my favorite trade where I can start my career. but somehow, I had to leave the Job in mid-2008, Anyway, it was the turning point for me to think about my career seriously. When I moved to another job in 2008 I met people from the steel industry, again the same routine was there.  I was full of ethics and honestly that I will not do anything wrong in terms of evasion of taxes whether it is a concern to me as a person or company where I am working. But again it was also going in the same shit, 50% trade-in Steel and Iron business were happening unaccounted. It was a dam hit on my thoughts that Govt should ease tax procedures so that businessmen can freely accommodate into it and can pay the taxes honestly. Since the accountant is the key person who always helped such business houses that how to evade taxes but I was not that honest. If another day if any raid happened in the company and I was interrogated I might speak the truth that the owner is in evasion of taxes so for me it was not easy and fair. So again I found unfit in the Accounts & Finance. The story can go long but the precise is " my conscious will not allow me to do anything wrong where I can say no to a truth"  I quit the Job and start searching for a company where ethics works. 

My search ended another day, I got a call from my old friend that there is a vacancy in his company dealing in various products including mines, fragrances, and commodities.  I intently asked if they are doing in Agri commodity then it will be my interesting subject. He said, yes they have more than 2000 cr annual business in Agri. I jumped to a conclusion and send my CV to HR. On no ground, I was selected and asked to come down for an interview.  It was a small interaction with a one billion dollar worth owner of the company and I was selected.  In his first word, he said what is my strength and why I should be selected in the company.  Without wasting my time, I replied that my strength is in Agribusiness where I can forecast the near future for price parity and system implementation.  I am good at setting up processes and systems in the company. 

He was a gentleman possessing a high-end academic degree in Mechanical Engineering (BE) and Chartered Accountancy (CA). A silly question was fired by him. That here in my company all system and processes are in place and we don't need those and in Agri, we have experienced traders who can prepare a book of even 2000 cr, so where you find yourself. again without wasting a minute I said, Sir, can you give me six months to showcase my strength in MIS which will let you know that how strong the systems and processes company has and where are the Gaps.  I was not expecting that my call will be heard but suddenly he said okay, now you have to show us our shortcomings in the system and process. I started working on digging lengthy data from Mines, Agri, and other businesses and after giving a systematic shape things start appearing like ghosts.  

When I prepared my first MIS for their Mining business there were some unexpected results that were totally undigestable at that moment. I have to again go through to cross-check the data but found the same result again. Gaps were there in forecasting, procurements, inventory, costing, sales pricing, and realizations, unbelievable figures went to crores and almost 8% of the Sales which were not acceptable as per the industry practice against the thin margin business. 

When I went deep again in data mining  I found that costing was done like a layman, such things were there despite recruiting professional chartered accountants and experience cost accountants and Accounts people again there was no control from the management side.  Internal audits were there but only filing the papers as a complete formality.  I thought how a company that has millions of dollar turnover can do such bullshit working.   After taking a breath of one week, I prepared my final MIS report and presented it to MD.   I was surprised that he didn't through an awful expression as I was expecting after reviewing the data he will.  Actually, he was expecting this. 

I saw some glow in his eyes which were about to say some good words or expressing a great sense of thankfulness.  He said Rana'  I am happy to see you working,  figures were in my mind but I want to reconcile with some working on a paper which you did. Now I can say where my money was leaking in the past years.  With gratitude for my work, he appreciated it but asked me not to disclose this with others as he doesn't want to create a panic in the system.  Just contrary to my expectation (As I was expecting that he will continue my working in MIS) he said now you will do this kind of working in Agribusiness, and after that, I will be promoted to Trader where I will be responsible for quite a big volume business ( Fig. not mentioning here due to confidentiality). 

It was a chill moment for me as my dream work is going to be assigned in the near month to me and I will be known as Trader- Agribusiness.

 A change (Turning point) in terms of profession, career, business sometimes happen this way and sometimes happened unexpectedly, the same was happening with me.  I started working sincerely in the Agri and was getting a good amount in terms of salary and sales commission.  

When I was in my early job,  I committed to myself that one day professionals will work under my leadership and  I will meet with millionaire/ Billionaires.  I started exploring Agri deep from my heart. It was a line of my interest. Soon, started ground-level working in Rice exports.  In 2011 started publishing my Rice research reports from all origins of India (Rbliverice Index) and was doing offshore trading from other countries like Thailand, Vietnam, and Pakistan.  I did fantastic work in International trade and within no time I was among the top traders in Rice trade.  During the period 2010 to 2014 did thousands of ton of Rice, wheat, and other commodities directly and indirectly. 



Things change with time, so tuning is a must. Tune yourself for the change and do whatever you like most. Enjoy it from the heart but feel from the brain after all it is a matter of career.  

Transformation and self-empowerment is the change but if you really want to succeed you have to face it, adapt it, and inhale completely if you want to elevate yourself to the next level.  I  did the same for my interest and in return got lots of opportunities, knowledge, and finally experience.  


 Life lessons are there to write so that someone can learn from you. 

As a Salesperson, I learned this transformation by applying few important things in my daily routine. Few are mentioned below for ready reference:

  1. Mind Set  is a belief 
  2. Self Discipline  by way of self-management
  3. Positive mental attitude and behavior
  4. Desire and Burning to help others and to be the best
  5. Resourcefulness
  6. Timely Initiatives
  7. Persistence for the thoughts
  8. Listening and connecting with the client as an effective communication
  9. Accountability towards customers and company in full heartily
  10. Fulfilling Commitments and building relationship with the client
  11. Creating and Sharing Vision 
  12. Diagnosing, the desire to understand the real problem faced by customers
  13. Creating Win-win deals
  14. Understanding Business and creating Value
  15. Democratic Leadership tyle
There are lots of skills that a salesperson can develop within him,  they will be benefited and accordingly can build a glorious career path of their interest. 

I will quote  a relevant saying for a great salesperson: " All Things being equal, people will do business with, and refer business to, those people they know, like and trust (Bob Burg, Author of The Go-Giver)

Something never changes. Certain universal truths remains, regardless of changes in the economy, technology, and society. One is that clients still buy from those they know, like, and trust. and they tend to like and trust those who care about them. Genuinely Care about them  (by Anthony Iannarino from his book The Only Sales Guide you will ever need)

Stay tuned for getting knowledge but convert it to experience for growth. 

Written by :  Balwant Singh Rana

Date: 17.05.2018, Jaipur, India

Publish on 14.5.21 10pm. 

Saturday, July 17, 2021

Factors Driving The Growth Of Agritech Industry In India

 Factors Driving The Growth Of Agritech Industry In India



AgriTech
is the concept of applying modern technologies to the agricultural sector with
a view of enhancing and producing with efficiency and generating sufficient
revenue to support livelihoods.
AgriTech
promises to help farmers increase crop yields, improve animal health, reduce
waste, lower carbon footprints and improve scalability by easing the burden of
labor-intensive tasks.










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Indian
Agritech industry is growing at a rate of 25% /yearly and factors are  increase digitization, initiatives by Govt and huge interest of
investors. More than 60% population has their dependency on agriculture in one
or another way so huge opportunity is for entrepreneurs seeking this sector a
business playground, investors who are seeking good exits in years to come and
employments which will be created by the new startups entrepreneurs.   



Driving
force for giving agritech a strong wing is leveraging technology such as data
digitization, data analytics, machine learning, AI, Raas, Saas, efforts are to
make the industry more efficient.



Sentiments
are good in this sector after Covid, especially in terms of investments. Huge
money flow is coming from financial institutions.  As a rough estimate is USD 350 million
inflow has been done post covid, and expect to increase by end of this year
around USD 1.5 billion resulting in a great opportunity in Agri sector.



A brief summary
about factors influencing the growth factors:



Ø  Government initiatives & Reforms supporting the
Agtech Sector



Ø  Challenges Faced by the Industry in India



Ø  Startups and why so interaction & interest.  



 



Government
initiatives & Reforms supporting the Agtech Sector



The way developments are going on in agri
sector after the Farm reforms done by Govt of India just after March 2020, Government
is acknowledging the importance and accordingly providing the required support
through various schemes and initiatives.  Huge credit goes to Prime Minister Narendra
Modi cabinet for giving a shape to Farm Acts and reforms. The Modi Government
has been dynamically making policies to improve farmers’ lives in India. In
fact, the government has promised its citizens to double the incomes of farmers
by the end of 2022.



Growth has been accelerated based on following
big launces by the Modi Government.



        
I.         
I. Agri-Udaan
initiative: focuses on catalyzing scale-up stage food and Agribusiness
startups through rigorous mentoring industry networking and investor pitching.

           II.           
    INR
    5000 crore grant based scheme by NABARD for digitisation of  35000+ primary Agriculture Credit Societies –
    PACS by Financial year 2022-23.

           III.           
      Multilingual
      App which provides farm inputs and machinery & equipment on rent.

            IV.           
        Transport
        and marketing assistance (TMA) scheme to provide financial assistance for
        transport and marketing of agriculture products to boost agri exports.

                V.           
          Pradhan
          Mantri Krishi Sinchayee Yojana (PMKSY), PMKSY focuses on conserving water and
          increasing irrigation coverage in a focused manner with targeted objectives of
          source creation, distribution, management, field application, and extension
          activities.

                VI.           
            National
            Centre for Management of Agricultural Extension (MANAGE) in Hyderabad.

                 VII.           
              Establishment
              of National Agriculture Market (eNAM), a pan-India electronic online trading
              portal which networks the existing APMC mandis to create a unified national
              market for agricultural commodities, providing better price through the
              transparent auction process.



              Challenges faced by the Industry



              Like other industries, Indian agri industry is
              also facing various challenges. Agriculture is the bone of Indian economy but
              due to lack of Govt willpower, nothing much could be done by the previous Governments.
              Polarisation of interest of farmers has been done by the political parties for
              their will and win strategy, a big factor remains unchanged just taking farmers
              mere a vote bank.  This has nothing
              contributed but only giving a different thought plowed by various political
              parties.  But if we drive to the business
              directions and impact on farmers there are various challenges still the industry is
              facing:



              1.

               1.    Lack
              of financial services



              2.      
              Limited
              Digital infra



              3.      
              Issue
              in market linkage which further lead to malpractices,



              4.      
              Unorganised
              marketing systems where no clarity on govt. policies and benefits.



              5.      
              Non
              availability of quality agri inputs and products.



              ---



               Major Startups in Agritech Sector



               



              Few Startups have shown the courage to build a strong
              ecosystem for better transparency and scalability through super technology
              tools.  As per a rough estimate 450
              startups are working in the Indian Agri sector.



              AgriTech Startups or established old companies
              work on products, services or applications derived from agriculture that
              improve various processes. Technology and data can open new opportunities and
              help solve problems with production, traceability, and the preservation of
              natural resources



              ü 












              Categorisation of the startup based on their ecosystem
              is done as per below ( https://www.ibef.org/blogs/agritech-start-ups-the-ray-of-hope-in-indian-agriculture)



              Upstream marketplace model – Agrostar, BigHaat, Agrevolution,
              Agronxt, Ninjacart, Agrihub and FarmGuru are the main players employing this
              model



              Downstream ‘farm-to-fork’ supply chain model – Krishi Star, Crofarm, Sabziwala
              and BharatBazar are start-ups working towards increasing efficiencies using
              this mechanism



              Farming-as-a-service model – Far Mart, EM3 Agri Services, RAVGO
              and Oxen are players offering farm equipment rentals to ease the burden of
              capital investments for farmers



              IoT or Big Data-led innovation model – FlyBird, Cropin, Gro4, Freshokart and Exabit
              Systems are deploying smart technology to assist farmers gain access to timely
              information and drive productivity



              Engineering led-innovation model – Kheyti, Drip, Kamal Kisan and
              Nanopix are players driving innovative solutions in this space



              Agritech startups are the need of the nation
              right now. More and more entrepreneurs are setting up companies in this field,
              grabbing the opportunity to transform the sector. The government policies are
              also giving thrust to these startups so that they can easily find investors.
              The farmers can finally look forward to better price realization now and
              embrace this new initiative.



              In 2020, more than 20 agritech start-ups have
              cumulatively raised more than Rs. 920 crore (US$ 125 million) across equity,
              venture debt and conventional debt rounds. Some of the notable equity rounds
              are listed in the table below: https://www.ibef.org/blogs/agritech-start-ups-the-ray-of-hope-in-indian-agriculture
































































































              Startup



              Model



              Funding Till
              Date

              (US$ million)



              Latest Round



              Key
              Investors



              Arya Collateral



              Warehousing and Supply Chain



              9.3



              Pre-Series B



              LGT, Aspada, Omnivore



              Bijak



              B2B Marketplace



              14.6



              Series A



              RTP, Omidyar, Better Capital, Surge,
              Omnivore



              Clover



              Warehousing and Supply Chain



              6.9



              Series A



              Accel, Omnivore, Mayfield



              Crofarm



              B2B E-commerce



              4.9



              Seed



              Smile group



              DeHaat



              Full Stack



              16.5



              Series A



              Sequoia, FMO, Pi



              Ergos



              Warehousing and Supply Chain



              6.3



              Series A



              Aavishkaar Capital



              IntelloLabs



              Image recognition (Agronomy)



              8.8



              Series A



              Saama, Nexus, SVG



              Jai Kisan



              Full Stack



              6



              Seed



              Arkam,
              Blume,

              Better Capital



              Kisan Network



              B2B Marketplace



              3.5



              Series A



              Misteltoe, YC, Foundersclub, Thiel
              Foundation



              Procol



              SaaS – Cloud based procurement software



              4.8



              Series A



              Surge, Blume, Beenext



              Vegrow



              Big Data & Farmer Analytics



              2.5



              Seed



              Matrix Partners, Ankur Capital, Titan
              Capital



              WayCool



              E-Distributor (B2B)



              65.7



              Series C



              Lightbox,

              FMO, Aspada




               



              Cropin Technology well articulated the solution: https://www.cropin.com/segments/



              • ·  Farming
                Companies: Revolutionary technology for Contract Farming Companies, OrganicFarming Companies, Export and Pack House Processing Companies, Commodity Traders
              • ·       Seed
                Production Companies: Cutting-edge technology for Growers and Sellers of seeds
              • ·       Agri
                Input Companies: Breakthrough technology for Producers and Sellers of agri
                inputs: fertilizers, nutrients, pesticides, seeds and farming equipment
              • ·  Financial
                Lending Institutions: Risk Mitigating technology for Banking & Financial
                Institutions offering agriculture loans
              • ·    Crop
                Insurance Provider: Risk Minimizing technology for Insurance companies offering
                agriculture insurance
              • ·   Government
                & Advisories: Innovative Technology for Government and Development agencies
                involved in agriculture projects on rural development and livelihood, e.g. projects
                under Government of India’s NFSM & NRLP schemes













              Future of
              Agritech in India is bright  not because
              of the funding scenario being pushed but because of the need and a solution
              to the problems faced by the industry. Opportunity is huge in Indian Agri
              Sector, by 2025 Agritech industry will have USD 25 billion sizes in terms of trade
              being done by the new tech-based startups. 



               



              Written and
              consolidated by



              Balwant
              Singh Rana



              17.07.2021
              Jaipur, India

              Sunday, May 9, 2021

              Trishulii homegrown Products - Legacy of Uttarakhand

              Uttarakhand, a state in northern India crossed by the Himalayas, is known for its Hindu pilgrimage sites. Rishikesh, a major centre for yoga study, was made famous by the Beatles’ 1968 visit. The city hosts the evening Ganga Aarti, a spiritual gathering on the sacred Ganges River. The state's forested Jim Corbett National Park shelters Bengal tigers and other native wildlife.

              Beauty is so inherent to almost all things Uttarakhand stands for – the magnanimous Himalayas, the holiest of the rivers, the spiritual mystery, stunning landscapes, the incessantly colorful play of nature, enchanting history carved in ancient stones, a mesmerizing floral and faunal plethora, and the simplest of the people. Myths, anecdotes, and stories are part of every visual that unfolds itself to the eyes of the beholder.

              The age-old Hindu traditions have always accorded the highest esteem to the glory of the colossal and composed heights of the Himalayas which are spontaneously assumed to be the chosen consecrated residences of Gods. A whole lot of the Hindu lore sets out from this ‘Land of the Gods’.

              Fertile land in Uttarakhand produces all kinds of cereals, staples that are cultivated through the traditional method of farming by the local farmers. But most of the farming land is not enough to produce desired crops because of improper irrigation systems. 80% crops totally depend on the rain, however, farmers are very hard workers and they manage to grow adequate grains, veg, and fruits for their need but commercially still there is lack of facilities which are highly required to establish so that local farmer can concentrate fully to cultivate a variety of produce in their farmlands and can make available the same to market for further distribution to consumers desired to buy high-quality products from the majestic land of Uttarakhand.  

              No words can ever be enough to perfectly describe this blessed land. The incredulous variety of experiences – both spiritual and sensory – goes beyond any language or dialect ( above intro of Uttarakhand is taken from

              href="https://www.incredibleindia.org/content/incredibleindia/en/destinations/states/uttarakhand.html" style="text-align: justify;"> https://www.incredibleindia.org/content/incredibleindia/en/destinations/states/uttarakhand.html)


              I am being a commodity man always trying to do something for the local farmers but due to diverse portfolios at my end I could not initiate but still, I try to connect people who are really working in this segment. I recently connected Mr Aman from Trishulii Producer Company. A hill FPO working across the central Himalayan region promoted by Himmotthan Society, an initiative of Tata Trusts. They are really doing great.  Here I am trying to exhibit the product line of Trishulii, a Tata Trust-backed organization. Hope readers will love to buy the products from national and international.  

              Readers of my blog can contact Mr Aman, CEO Trishulii for more details,  Contact details is given below.  


              Here is the brief about Trishulii. 

              Trishulii Producer
              Company Limited (TPCL) was registered on 20th July 2016 under the
              Companies Act 1956 and has its registered office at Old SBI Lane, Village
              Chanderbani Khalsa, Post Mohabewala Dehradun 248002 Uttarakhand. TPCL has a
              strong back of 20 Self Reliant Cooperatives across the state of Uttarakhand,
              formed under the aggies of Himmotthan Society: An associate organization
              of Tata Trusts.

              Promoters of the firm are not very
              skillful in the marketing and financial aspects; however, they have expertise
              in agriculture, production and have a strong understanding of the collective
              marketing concepts. The company will have its main revenue-generating
              activities in terms:


              1. Procurement, Value addition, and
                marketing of Cereals, Pulses, Millets & spices

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              3. Procurement and Marketing of Fruits
                & Vegetables

              4. Animal feed production and marketing

              5. Tata Tea Products distribution

              6. Millets Bases Valued added products

              7. Handicrafts: Woolen items and Hawan
                Kits

              TPCL has a primary processing center cum
              warehouse for cleaning, sorting, grading and packing of millets, pulses,
              cereals and spices located in Mohabewala Industrial Area, Dehradun Uttarakhand.

                       

                                                       Business Model of TPCL

              Trishulii’s mandate is to facilitate and carry out
              bulk processing, branding, and marketing of products from the member
              Cooperatives. It is also sourcing and supplying critical inputs for
              agriculture, animal husbandry and other necessary daily need items for local
              household.


              Organization has
              established successful outreach to rural farmers across 25 clusters in 11
              districts of the state of Uttarakhand
              . At present 25 stock point established in the hill regions to
              facilitate backward and forward linkages, which are well connected to
              transportation facilities and playing pivotal role in sourcing and distribution
              of inputs.

               

              Saturday, January 2, 2021

              Reliance a name of success led by Mukesh Ambani has a great blend of strategies.

                                                            Mukesh Ambani,
              Visionary Leader & Industrialist






              Reliance a name of success led by Mukesh Ambani
              has a great blend of strategies. We have seen how JIO had created an eco in the
              telecom valley. I must say empowered the users by giving a free and fast
              Internet. They always want to create something big, innovative, and
              disruptive. 



              No doubt
              Reliance has such great appetite and that's why doing in these streams. Retail
              was always an envoy for Mukesh Ambani and an interesting subject for Ms Neeta
              Ambani. 



              I remember when
              reliance fresh started. It was a piece of big news that Reliance is going to
              explore and exploit farmers through monopoly in buying. Hectares of
              land were taken on lease or contract farming had been done. Yes, somehow it
              could not leave an impact that time but the straw was in the eyes and
              propelling Mukesh Ambani to enter Retail some big way. Ambition to achieve
              something big is the ultimate power of our subconscious mind but very few
              people realize the fact that we have the power to dream about it.  Mukesh
              Ambani got his fortune only by doing things smartly. 



              The idea and
              its Journey :



              Jio platform is
              the brainchild of Mukesh Ambani which always propels him to place it somewhere
              on top of any competitors. While launching Jio in telecom they made it bigger
              than their existing competitors.  With this great ambition, he started Jio
              platform in 2019. It was founded with a clear vision that a scalable business
              model should be started where the investor will have trust and they can see a
              bigger future in the ecosystem. Moreover, reliance has its own offline stores
              presence in more than 200 cities so leveraging them a kind of security and
              surety about its launch and pilot run across the channel. Idea was to rule
              the Indian eCommerce.



               Pivot



              All strategies
              were built during 2017 and 2018 that how Jiomart should rule the Indian e-commerce
              business and for that Mr Manoj Modi, one of his old fellow and retail veteran
              started giving shape to this idea. Applying certain logics and putting together
              the strength of existing offline retail stores, a blend of passion and vision
              made it clear that Jiomart will have a big consumer base which will drive it to
              a great helm of retail, so a scalable business model is built in a very short
              period.



               Investible :



              Since the beginning,
              moto was to make it investible as huge money is needed for customer acquisition
              and retaining them loyal for a longer period.  Mukesh Ambani wants to run
              a debt-free venture so this idea was taken care during the whole journey. This
              was also an important decision for them to think for this kind of business
              model where a strong player like Amazon and Flipkart has already dig a deep
              penetration in the retail landscape and doing great at service side.  It
              was clear to convince Gulf based funds to invest in Jio mart, it was somewhere
              strategic in petroleum business dealings which reliance do not want to carry
              for longer so they want it to partner with Gulf Petro dealers. On the
              other side, social media Giant Facebook leads the stream first time in Jio
              platform.  It was the web that started by Facebook, since then 13
              investors had invested more than $20.5bn which is almost INR 153000 Crores (33%
              Stake ). Somewhere it is hard to predict the mindset of investor that why they
              invested so heavily in  JIO platform but as per my personal views and some
              inherent powers of judging and predicting about someone is that Mukesh Ambani's
              majestical power made investors convinced to invest. Then Google made it clear
              that millions of consumers are going to use Jiomart for their shopping needs
              will make a strong data bank for them. AI will be the strong upcoming
              experience for tech-based companies so Google made it clear about their
              business agenda. 



              Apart
              from Facebook & Alphabet (Google),  11 other influential investors
              believe in the idea: Major one is:
              Vista Equity Partners,
              KKR, Silver Lake, General Atlantic, TPG, L Catterton, Mubadala and Abu Dhabi
              Investment Authority
                



               Leadership is
              something about creating confidence and trust among the stakeholders. I always
              believe that Mukesh Ambani has that capability and capacity which is helping
              him to convince people to believe in him for a great cause.  13 heavyweight
              investors were convinced to invest in his platform in 11 weeks short time. Remarkable
              history in the Startup ecosystem in India. This is the magical power of
              leadership. 

              Acquire Capabilities & Pace up Growth in big way 



              Another power
              punch strategy was to acquire various retail activators/technology companies
              who were working in the retail ecosystem in bits and pieces. Here they acquired
              the capabilities for faster growth and pacing speed in execution.
               Few of them are from data minings and fintech
              aggregators.



              Association with Local Retailers :  "Sab ka Sath Sab ka Vikas" 

              No one
              understands retail the way Reliance understands, that Indian Grocery retail
              ecosystem is so complex and so fragmented which can not be made organize in one
              shot, and if someone
               try to test this,
              they have to burn billions of dollar for getting a pinch of it.
                In Past many big players tried to replace
              Kirana retailers by way of creating competition for them but they become a successful failure and soon realized
              that Kirana retail is the lifeline of Indian retail which can not be
              completed or eliminated
              so why so fight with them.
                They started the
              Kirana development program and blend thought to make them partner in their
              Jiomart journey.
                A pilot run was started
              mid of 2018 in Gujarat and Mumbai by introducing POS system in the retail
              stores but again it was a different segment so could not come across but idea
              was to bring Kirana store under their forte for facilitating hyper-local
              delivery points. In my personal views working with Kirana wala need a different
              kind of capability which as a company Reliance can not do or it will remain a challenge with two mindsets. Rather going
              directly with them they need a proxy name to work with Kirana stores.
                This will give them good mileage and a good
              market in GT network for offloading their private label.
               So Reliance needs to either acquire companies
              working in the ecosystem or associate them for their staples range in GT
              market.



              Challenge from part of ecosystem & Way Forward: 

              The way competition
              is coming in this segment, it will create a disturbance among existing Kirana
              retails. Thousands of retailers are going to lose their business because of
              online penetration and diversion and cession of footfall day by day, so more agitation will be somewhere harmful to companies like Amazon and Flipkart and
              so some extend Reliance. Being Reliance Jio an Indian company has many benefits
              which foreign retail players can’t avail, so many things are  easing the growth
              but challenge is there.
                In my view
              Reliance need a strategy to drive Kirana Retails differently and should acquire company who are empowering Kirana Retails for growth side of Retailers. 



              My this write
              up is dedicated to Mr Mukesh Ambani for his Vision and Passion and I always
              respect him for his innovative ideas. I believe Jiomart will be the largest E-commerce
              player in days to come.
               

              Writer: Balwant Singh Rana
              As a Writer my independent Thoughts 


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