Why Every Organization Should Have Leaders at Every Level

Sponsored Article for Mr John Eades: 

When things aren’t going a team’s way, it’s easy to point a finger of blame at the market, the products offered, or even one team member. More often than not, a struggling team boils down to ineffective leadership from more than just the person at the top. 

Teams that are highly effective at overcoming adverse conditions are capable of unleashing what I call “leaders at every level.” Unfortunately, this isn’t a light switch that can be turned on at any time. What’s required is a strategy and an intense focus on hiring, developing, and equipping people to choose to lead daily. 

Great companies develop their people to be leaders because every circumstance demands it. 

“Leaders at every level” is not only a reputation in the marketplace for having an elite culture, but it permeates internally as team members are expected to become the leader they are capable of becoming. 

There was a time in the not-so-distant past where every critical decision was left to the CEO or management team. In today’s current rapid change environment, this practice can and will be detrimental to an organization's existence.

The Model is Changing

To retain top talent, organizations have relied on promotions into positions of leadership. While this retention tactic is still in practice, human resource executives and executive leaders are getting wiser. Now, they are not only evaluating leadership skills in their succession planning process, but there is a lot more emphasis on asking people to act like leaders right where they are. This is particularly important since most professionals want their work to have a more meaningful impact. 

Organizations like Extended Stay, Cora Health, Lippert Components, and many more have embraced the idea of developing leaders at every level. While this approach can be time-consuming and more expensive in the short-term, it creates a workforce that is prepared to lead. 

Developing leaders is time-consuming and expensive, but it creates a workforce that is prepared to lead.

Here are a few strategies for creating "leaders at every level" in your organization: 

Create a Culture of Growth and Learning

Leadership, like many things, is a journey and not a destination. Many organizations know this, and they have built internal leadership development academies/universities. These include things like year-long courses, learning tracks, workshops, coaching, and mentoring, just to name a few. However, best companies do this not because it’s a nice thing to do, but because it’s tied to their purpose and mission.

Take Coke Consolidated as an example. Even though they are the largest Coca-Cola Bottler in the United States, they know they exist for a much bigger purpose. Todd Miller, the Vice President of Organizational Capability, said, “We are a purpose-driven company that attracts, engages, and grows a highly talented, diverse workforce of servant leaders enabling Coke Consolidated’s growth and performance.” 

One of my favorite ways Miller and his amazing team do this is by “Rewarding and recognizing teammates driving our culture of growth and learning. This is critical because we all tend to repeat what is rewarded.”

“We tend to repeat what is rewarded”

Thanks to the internet and the massive amount of information available to us, every organization, regardless of their budget, can tap into the unlimited number of opportunities to learn at any time. The best companies and talent development leaders recognize this and are getting creative in creating a culture of learning.  

David Hare and the talent development team at GE Appliances were forced to put in-person training and hold in through the Pandemic. Instead of putting all development on hold, they did the opposite. They created a series called "Rise," which was weekly lunch and learns with internal and external experts. These were optional training opportunities to learn and grow to promote their culture of growth and learning.

Preach and Promote Coachable 

Since the best leaders are learners, being coachable is essential for any leader. More often than not, a person’s ability to say or do something significant is built on the backbone of hard work, dedication, and being coachable.  

What’s interesting about coachability is that it’s not a technical skill or inherent to us. It’s a mental mindset that anyone can embrace. Being coachable means, you proactively seek help and feedback to support your growth and development. 

Being coachable means, you proactively seek help and feedback to support your growth and development. 

Nick Saban, the legendary head football coach at Alabama, constantly preaches to his players and coaches to “respect the critical eye.” This means that instead of getting defensive, embrace when someone is coaching you with a critical eye because they are trying to make you better.  

Organizations that promote coachable and “respect the critical eye” professionals at every level will have more leaders than those who do not because coachable people eventually pour that knowledge into others. It reminds me of the great Sophia Bush quote: “We are allowed to be a masterpiece and a work and progress all at the same time.” 

Focus on Attitudes That Are Energy Giving

One of the most popular questions I get in my LinkedIn or Instagram DM box is, “What do I do if I am a part of a toxic or dysfunctional team?” There are three commonalities for everyone who asks this question - they are on teams with bad attitudes, negative energy, or a bad leader. If an organization wants to develop leaders at every level, they must avoid putting people in leadership positions who have bad attitudes, spread negative energy, or tolerate constant pessimism.  

If you leave bad leaders in positions of leadership, this is what is going to happen.

Organizations must continuously identify and highlight relentlessly positive professionals. In an interview with Jacob Morgan for The Future of Work Newsletter, ServiceNow CEO Bill McDermott said, “Never underestimate the power of relentless optimism. Challenges create opportunity. We must think boldly and create the solution others view as possible.”

If you want to create leaders at every level, having relentlessly optimistic professionals is a great place to start. 

Closing

It would be amazing if having “leaders at every level” were as easy as turning on a lightswitch. But when you think about all the work, effort, and dedication it took and continues to take for that light switch to turn on the lights, it proves there is nothing easy about it.  

However, if companies both have the desire and commitment to developing leaders, great things happen. Frontline employees provide a better experience to customers, managers will have healthier teams, and moms and dads will have a stronger family structure outside of work.

Best written by Mr John Eades

Dt. 22.12.2020

Online Grocery Shopping - A big Threat to Kirana Stores

Customer Delight  

 

India is witnessing a paradigm shift in Grocery Retail from offline (physical)  to online and even to omnichannel. Changes are the need of the hours. A big ocean of retail has a size of USD 1.2 Trillion market, of which 60% is Grocery and Staples.

Online Grocery Market in India was growing in single digits from 2012. During the nascent stage, amid slow penetration of the internet made it less useful. However, since then there was no much development. Till 2017 online E-comm was struggling around 3% of total retail. Projections made in 7% for 2021-22 but Covid has made some unpredictable changes in the preference. 

In view of various factors (given in the above figure) which were taken into consideration, I have something to predict in its future. 

The online Grocery market both in B2B and B2C is going aggressive. Thanks to the startup ecosystem which has given the opportunity to new entrepreneurs to work on new ideas and best use of technology. Startups like Udaan, Jumbotail, Maxwholesale, Kirana King, ShopKirana, and now Swiggy and Dunzo are giving shape to the online experience to the retailers. Though they are burning in a big way to get the space, soon it will be part of the business. Here the issue is to cater hyper-local and last-mile connectivity. Consumers do not mind buying online from their nearby store. The only thing is the matter of convenience that will be more focused on B2C players i.e. in nutshell, Customer Delight shall remain the key that will unlock shifting from offline to online.  

B2B retailers are the mid-level accelerator who are connecting the last dot so all are trying to influence them to be part of this ecosystem. Even food delivery startup Swiggy is connecting local kiranawala's for an online grocery experience, however, it is hard to serve in real terms but everyone is focusing on retailers. 

Post-Covid we have seen a sudden change in customer preference where consumer prefers to shop their grocery need from online. Before Deciding to buy consumers can compare pricing, offers & Promotions across online applications. This will help to make their mind to choose a platform for placing an order. 

Buying grocery from online remains a challenge but slowly-2 consumers are adapting to online systems, convenience shall accelerate them to move online. Still, consumers need a great mindset to shift from physical to online. Foreign retailers like Amazon already working on AI which will help to buy patterns of consumers. They want to work even on the daily needs of their consumers, based on buying habits technology shall provide an instant wish list. 

There would be double-digit growth in E-commerce after 2025, the prediction would be 15% from the current level of 3%, almost five times.  Online Grocery shopping would have a big spare of USD 60 bn after 2025  out of the Total online grocery market of USD 125bn.  These are predictions, but the way customer preference is changing,  I am sure the market will touch these figures easily. 

More or less if consumers shift to online shopping, definitely effect would worsen for offline stores in the country. So, instead of protest against online players, we should start working closely on the ground and should associate Kirana retailers with us so that we can be the fast mover and near to consumer for any service which can provide customer delight. 

Quest of Convenience is the main driver, driving Grocery buying online. 

Writer: Balwant Singh Rana

a Covid Patient

Covid is not the deadliest ever disease in this world but the way it succeeds in locked the complete world shows that it has the power to make the whole world under arrest. 

Developed countries like the US, Italy, France, Germany, and other European countries and countries in the Gulf had to bow in front of an unseen virus. This is the power of nature which always trying to tell us to know it from all angle from all prospects but human a greedy creature always has selfishness. 

More than 1 mn people died from this virus. After a Continue lockdown in countries Like India, things went against our economic growth. And lastly, Govt. decided to open country for the movement, for the growth. People will be on their employment, business as usual and will be affected by Covid.  They will be asked to go for tests and upon getting positive reports they have to stay at home as self-quarantine because they don't have the second choice like to get admission to any Private Hospital at the cost of Govt. We, Lily, don't have such facilities as well as a privilege as a common man. 

If we are infected by a deadly virus we will be the sufferer. Because when a patient stays at his home and his family takes care of him he can not be at a curing side because he always thinks about this family that his disease will also get them affected that's why using "we".

This is an external arrangement which we can ask our Govt and we should be for this after all we are paying millions of Rupees as Tax. So why we are not taken care of by the Govt at this time. 

I got a few symptoms on 7th October 2020. I was on duty that day.  having a mild cough and fever. Around 6 pm when I went to the room of my one colleague, he asked me not to come inside the room as I have a cough. It is a general phenomenon so no matter of ego that will hurt from either side. 

My colleague, my friend is asking this to me. It is okay, I didn't enter his room and came back home in the evening. 

The next day one of my colleagues request me to undergo a test for Covid and finally, he came to pick me from my home. We went Dr B Lal path lab in Malviya Nagar, Jaipur, and got tested.

On the evening of 9th October, I got a message from the Lab that my report is prepared and I can download it from their portal. Yes, until I saw my report there was a fear inside that if I will have a positive report then how it will be. Anyhow, I opened it and as expected it was "Positive"

For a moment a few drops of sweat were trembling on my forehead but later on, it was a routine. I went to Dr Satish Chandra Mathur, one of the famous physicians in Vasundra Colony, Jaipur. I told him that I am a Covid patient. Very Gently I was attended by him like a normal patient, though he was wearing a mask, shield as a protector but from his mind and style, there was no hatred for Covid patient. Such kind heart doctors are the backbone of our medical facilities here. The way he attends every patient, I have a special regard for him in my heart. He is now like a family doctor for us. God bless him with a healthy long life. 

He gave me few medicines and asked me to stay at home. Also asked to follow the following few things.

1. Every 4-hour check oxygen level. For this one of my office colleagues gave me an oximeter. 

2. Check temperature from thermometer every two hours.

3. Check glucose levels after 2 hours of every meal.

4. Take proper gargle with lukewarm water and mix a teaspoon salt. 

5. Take steam every four hours.

6. Take proper rest, liquid diet, and drink coconut water at least 4 pcs in a day. 

All the above measurements and efforts were to control the Coronavirus outside the throat. It should not enter the lungs. 

I got tested on 9th October and waiting for that MCD or health department team shall visit my house, stick a bill on the outside wall that this house has a patient who is affected by the deadliest virus but they didn't come. 

Every day thousands of people are getting positive so I understand how they will manage such a task going to each house of infected. 

But, all of a sudden after news broke out in the colony that Mr. Rana is infected by the Corona. I can smell the change in the behavior of my neighbors. 

They start talking that now Corona came to our society and he is the culprit who brought this to our colony.  But, for their best of knowledge and As a responsible citizen, I kept myself isolated in my home. I have three BHK room set so having no issue of managing self-isolation and for that, I have confidence that I am not touching anything in the home which cause spread of the virus to my family. 

I can smell the hatred behavior. I belong to Uttarakhand where we are taught by social values that we should serve a man when he is in any life-threatening situation and he need help from people for saving his life. Even if one has to clean the shit of a cholera patient, he will do it without any selfishness and thinking of his life but why so isolation of thoughts is here in Jaipur. 

Yesterday I was just walking on the terrace of my home. The uncle who is living just adjoining to my rented home was also walking as usual on his terrace. As my habit, I tried to communicate with him and said hello, he immediately went off from the sight. I was shocked to see that. 

I was expecting that people will ask my wife about my health and will ask if needed anything as my wife and kids were also not going out since my covid test. So how daily needs will be arranged. There were no relatives who can ask for their help.

Here in India, we heard many times that neighbors are true friends because they come first if we are in any need or we are in any trouble. 

The behavior of my Jaipur neighbors was completely unexpected.  Finally, without caring for them I asked my wife and kids to go to the market and continue their routine as usual. 

Such behavior is not tolerable in society but this is not in Delhi. I have my parental house in Delhi. before moving to Jaipur in 2014 I was living there. People in Delhi are caring. My Delhi neighbors asked every day about my health and they are also ordering juice, fruits, and other households through Amazon despite I refused them that all we have here.and.no need to be worrying and ordering things from Delhi.

When I saw Uncle's such behavior, it forced me to think that Coronavirus is so powerful which can travel through voice or is in the Air that rather of asking my wellbeing he escaped like a horne from horse's head? 

This kind of mindset is not fitted by social values. Also, these are not part of our society that we should show such inhuman behavior to your near and dear, our neighbors and friends who are infected with this virus. Then who is making these people so senseless:

Did anyone ever try to know?

If not, here are the culprits

1. Facebook as social media. 

2. Twitter

3. Other social sites 

4. Youtube

People have freedom of expression so they come up with their ideas, like falsification of ideas. they make videos and upload on Youtube and Facebook and to other social sites where they can attract millions. People need likes, reactions, and comments. A kind of sick game is going on in the air. 

Everyone WhatsApp msg are taking a kind of decisive shape and is the fastest-growing communication media and every admin of each group is like a superior authority and spreading Gyan Ganga without considering its impact on societies.

Pandemic is not a ruin but is a reason for enjoyment for some and creating comic out of it making them star, but such freedom of expression will be the big curse for our society. 

Govt should take some strict action against people who are making an unauthorized claim for curing Covid and also should take action against those who are misusing freedom of expression.

My appeal to readers not to be part of any hatred for Covid patients and tried to help if you find any poor fellows struggling from Covid.

Covid is like the flu, every flu has a limited life, so we as a man should understand this equation and should undergo cure as per the best advice of doctors. In 15 days we will be out of danger and will flow the flu as a normal cold.

From my experience, I would request that if you are observing or feeling any of the symptoms like Fever, cough, sore throat, loose motion, body pain, change in taste or smell then go for a test. If it comes positive don't worry take medicines as per your doctor's advice and keep you isolate in your home. No need to worry.  

Get well soon, respect covid patients they are worrier, fighting with the powerful unseen virus.

,...........

Writer: Balwant Singh Rana

Ye Deewali Layegi Khushhaali

It has been
observed that Corona is making general people's life miserable, however, there
is movement but a kind of fear is spreading and somewhere deepen in our heart
that we are the next target. Here in Jaipur, the situation is not so good but I
must say that people have the courage and they want to fight this
miserable disease. " Movement of peoples is moving money in the economy that's why the movement is a must"

I am into a
retail business, we deal with more than 1700+ retailers in the city. More or
less market is covering from a long lockdown and things seem to settle in a smooth way. If we talk about consumer behaviour no doubt it changed a lot. 20% of
consumers diverted their Kirana needs to online portals. Amid COVID
situation, things went in favour of eB2C marketplaces. The entry of Jiomart was in the right time or, it is like "someone's failure proves lucky for the other". 

Almost all E-com players are getting good response. Amazon & Flipkart are the major ecom-marketplace where more love is seen from end consumers. they are getting plenty of orders on daily basis, also such a positive response is giving them great oxygen for new expansion in the country. On
the order side, at General Kirana stores  (GT) footfall is for main staples, and
somewhere people avoiding physical movements.  

But for me, my concern is " Kirana Retailer" because they are losing their share of business due to undue influence of E-Comm players. Kirana retailers are losing 20-30% of their counter Sale since August 2020. The overall scenario is not favorable, in the last one month there is no big offtake even
for main staples, FMCG brands are also in an indifference mood but they are
trying to fill the inventory amid the upcoming festival season, the still
current situation of the spread of COVID is making a kind of dilemma about
demand-side whether it will pick up or not in months to come. 

If we talk
about consumer's preferences they are not in a mood to express their emotions but are  in great dilemma for this Deepawali not because of safety but financials matters. 

Why there is a doubt on the demand side?   When a consumer is badly hit by the
Pandemic where they have lost their jobs, small businesses got shut down and still, thousands of manufacturing units are waiting for production, Opex is making them bankrupt, so how we can think that there will be positive vibes for this
festival.  

If the circulation of money is interrupted then what about demand from consumers, The consumer at this time not spending on splendid things but
they are trying to save money for the future.  People have seen a tough time
in the last 5 months where most of them have to borrow money from friends/family
and taken loans just to make sure that their livelihood goes continue but we are
just thinking of upper-middle class and high-class income group, what about the rest , the majority.  We are
happy that Kirana /Grocery business remains fruitful during the lockdown time
but what happens with other industries. The garment industry is the worst hit
where millions of peoples lost their jobs, the same had happened with consumer
durables.  

If we are
talking just to make ourselves happy that the festival is going to celebrate in a big
way,  I am happy if this will happen but still, pain is there in the
ecosystem.  I should be with the majority of people and should say be
positive and go empty stomach but celebrate Deepawali buy gift hampers and help
companies selling their products and help restoring production. We need to give a big boost to industrial growth. 

Just have a
look at the current COVID spread in the country : 

Maharashtra (1,453,653)

Andhra Pradesh (723,512)

Karnataka (647,712)

Tamil Nadu (625,391)

Uttar Pradesh (417,437)

above 5 states
are the majorly hit by the COVID...   

As per business standards,  1 in
10 may be infected by this deadly virus

Resilience from
COVID is good but it will take a longer time to get rid of psychological stress
from the mind. 

Deepawali festival is 40 days ahead from now but the market is dull in all respects amid fear
of low demand.  This is creating an undecisive event at the companies' level as they always celebrate this festival by introducing various gift hampers & Sweets etc.  National level companies Nestle, Amul, Haldiram & Kanha are as usual
trying to make up the mood for a cheerful Deepawali and as usual, they are
going to fill the market with their festival range but they start getting
demand issues from distributors and other supply channels. 

This time they
have to give extra comfort to their distributors for giving credit in terms of
reverse logistics if demand is not picked up in the up-coming 30 days.  Dealers
are paying cash to companies against procurements but distributors are selling
on credit to retailers.  If demand is not there for such products then it should return to companies. After a discussion with brands, they are ready to cooperate with distributors in case of any adverse situation. 

The same issue
is with local & regional confectionery companies as they are not in a position to predict
demand but I am happy to hear that demand surged for confectionary products during the COVID period. but after discussion with few brands, hope is there that the market will have show some positive demand in the coming days. 

Today I was talking to Mr. Puneet Jethlia, Director of Kanha Group. ((https://www.kanha.co), Kanha brand is one of the trusted in Confectionary in Rajasthan) through a virtual interview. Mr Puneet said COVID brings an opportunity for them in terms of exhibiting their products range to consumers and helping them to strengthen their supply chain in Packed products as huge demand is there for the packed food

 

(Mr Puneet Jethalia, Director, Kanha Group, Jaipur)  ( A brief of virtual interview) 

·        Q: How “Kanha” is going to strengthen its supply chain in the up-coming festival season?

R: We are appointing new distributors
and Super Stockist in our region to increase the reach. Trying to deliver
through our own vehicles as quantity would be in bulk to shorten the transport
cycle.

Q: COVID is spreading fast in the country. Do you
think it will hamper Food retail to some extend? Especially specialty food like
confectionary & supplementary Food?

R: Surprisingly COVID has resulted in growth in confectionery and supplementary food sales. Since people were caught
in their homes so the consumption increased. Also nowadays people are preferring
packed food in comparison with the fresh one due to hygiene and safety so I think
it is a good time for us.

Q. How much enthusiastic you are for the upcoming
festival? Do you think demand will be there as per the pre COVID level?  If yes how it will? and if not, why?

R: Seriously the demand won’t be
like pre-COVID levels but yes the trend would change. Pre-packed commodities
like tin sweets, prepacked sweets would likely to increase rather than fresh
sweets. So I would say people are more health-conscious and preferring packed
foods.

Q. As a Confectionary
leader in the state how you deal with upcoming Demand? Is it decisive for you
to project the demand or there is any dilemma amid COVID Spread?

R: Demand is fluctuating as of now. But since
we have short shelf-life products we face little issues in projection. But yes
after lockdown the demand has come down a little bit.

--------------------------------

I am positive on this side of the coin that customer preference is more for healthy products, they are preferring to buy packed food and no doubt consumption of confectionary increased. 

however, mix and match the situation will go till 20th October 2020, things will move upon the market's move
on this but the supply chain will remain an issue till the
festivals.  

This is a big Dilemma for all stakeholders but we have to come out from such a dilemma and should work cohesively to bring many positive vibes in the country. 

As a marketer
and retail professionals, I am confident that things will improve and people, as
usual, shall celebrate this great festival. Confidence of business people like Mr. Puneet helps me to align my thoughts in a positive direction and hope this festival will bring lots of happiness and business for all stakeholders.  

Readers, please provide
your feedback and let's start brainstorming through comments, 
it is a matter of our belief and our economy.  We all need to work to make
it recharge and set towards growth. 

Writer: Balwant Singh Rana, 

Reference: Business 

Mission : Mera-Mobile-Mera-Marketing (Connecting Rural Market)

MeraMobileMeraMarketing

www.marketmirchi.com 
( Connecting Rural market)

D

isruption,
a kind name of development in a positive way of doing business which solves the problem at a large level and brings prosperity in the life of focus customers.
Post-COVID there are big changes going on in the retail sector, especially food segment came with new energy and ideas. Companies
started working on products and developments in every sector. The
retail sector is going more responsive in terms of new developments.  IT
is the driver of new ideas where new startups are trying to fill the gap,
getting investments and burning heavily to get the space.  As per my own
thoughts, Indian Agri sector needs more developments and various treatment also should bring IT-driven solutions to work on the farmer’s problems.

Mrs Pragati Gokhle, the ex-Govt official is
closely working to bring IT-enabled platform for farmers. Here is a brief about
her initiative.  In a separate blog post, I will bring some insides of
this startup through a virtual interview of Mrs Pragati.

As per her request I am publishing story of  Mera Mobile mera marketing. 

A

n Initiative for Indian Farmers/Rural
Entrepreneurs to Sell Products Online free by Pragati Gokhale. Big Brands are
also showing interest to join Mission MeraMobileMeraMarketing for procuring
directly through Farmers

Pragati Gokhale, an Advisor at Rajiv Gandhi Science & Technology
Commission, Govt. of Maharashtra was very excited when speaking to us saying
her humble initiative has finally started seeing results.

She was sharing the fact that Brands like Big
basket and Reliance Retail has also shown interest to procure for their
requirements through www.marketmirchi.com which is an integral
part of Mission MeraMobileMeraMarketing. She
expects that would establish very good online linkages for our farmers for free
of cost. Mission MeraMobileMeraMarketing is a disruptive bottom-up approach for
enabling Digital Agro/Rural Marketing from Rural Stakeholders through
their mobiles.

Pragati Gokhale is the retired Dy. Director
Mahatma Gandhi Institute for Rural Industrialization, National Institute under
Ministry of MSME Govt. of India and is currently working as Advisor Rajiv
Gandhi Science & Technology Commission, she is also National Resource The person for the ministry of Rural Development Govt. of India and Brain Behind
Mission MeraMobileMeraMarketing.

Pragati
Gokhale becomes eloquent when she speaks about her innovative yet free online
digital platform for farmers not only for farmers but also for rural/agro
entrepreneurs. She says she started this initiative four years ago with the
help of MKCL to allow farmers to think beyond the usual concept of selling to
consumers digitally.

Rajiv
Gandhi Science & Technology Commission Chairman Dr Anil Kakodkar and
MKCL Director Vivek Sawant has extended all help to her. During Days
of COVID 19, Pandemic Farmers & Rural Entrepreneurs were finding it hard to
sell their products but   Mission MeraMobileMeraMarketing through platform www.marketmirchi.com  was of great help to
them in finding online customers for their products and establishing direct
linkages. Looking at the impact Department of Science & Technology Govt. of
India has included it in Post COVID Reforms Policy

She goes
on to explain that for getting real benefits of Digital Revolution at the
bottom of the pyramid it is essential to have such holistic integrated
programs.

MISSION
MeraMobileMeraMarketing has four components out of which www.marketmirchi.com is
an Agile, indigenous, responsive Web portal highlighting all
rural/agro categories for Free digital marketing of rural Products/Agro
Products, SHG products, Rural Services and Rural Jobs. This portal is mobile
friendly like the app but does not need downloading like APP. It is developed
using Latest Progressive Web Technologies. Various field level programs are
taken for skilling farmers for using marketmirchi.com effectively using their
mobiles with support from various Govt, Non-Govt players working in Rural Development
Sector. Videos on how to use marketmirchi.com for your zero budget
digital Agro Marketing is also prepared by MKCL in Hindi and distributed to
farmers through WhatsApp. Video is available on YouTube at (https://youtu.be/aQs3p0zV6gE)

NABARD
has arranged various pieces of training for Farmers /Farmer Producer
Organizations were also this Video on how to to use Marketmirchi.com is
disseminated. This also is disseminated through Krishi Vigyan
Kendras  & Community Radios all over India.

To
find Buyers for agro/rural products various online/ offline strategies which
include Data Mining and AI techniques, Leveraging Social Media
channels, Networking through Agro Supply Chain events are taken up. Big
Buyers and Small traders, exporters are linking directly with farmers through
this platform. Analysis of Data generated is done by using Open Source
Business Intelligence tools and these data Analytics values are then
back streamed in the database of portal marketmirchi.com. The analysis Shows Growing demand for organic and residue
Free Agro Products from Both B2B and B2C Customers. More than 15000 Farmers & other Rural Stakeholders are taking advantage
of marketmirchi.com for finding buy, sell leads for them Free and also for
Job Leads.

Apart
from increasing digital footprint of Rural India more than 60 % direct market
leads are generated for Agro/Rural Sector by this free but effective humble
effort.

Great
Initiative 

---------

From
Blogger's Desk: Political ground for farmer's
development is full of greed since independence but seen no real beneficiary
changes on the ground.  They are still poor and exploited by the traders
and even political parties. But, there are organizations and people like Mrs Gokhale who are there to bring positive Disruption in the life of the poor farmers through providing an IT-based platform from where they can easily sell their
produce. We should be part of such development and should appreciate the
efforts made by people like Mrs Gokhale. I request my readers to become part of
this movement and help Mrs Pragati Gokhale to promote their marketmirchi.com platform
to maximum farmers, traders across the country. 

Readers may directly contact to Mrs Pragati
Gokhale -  email: pragatikin@gmail.com
,Mobile no. 9822719618

Thanks/ Balwant Singh Rana, blog writer & owner of market.retailhaidetail.com

 

Disclaimer
:

Above write-up is provided by Mrs Pragati
Gokhale,  advisor Rajiv
Gandhi Science & Technology
Commission (Govt. of Maharashtra) & DST. I, writer of this blog has no
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A Different Style of Learning in Indian Retail

We need to learn something unique about Indian Grocery
Retail but before that, we should adopt a few things which will help us to
understand it deeply. How it will happen? What kind of information is needed
for this? And how do we understand it in the context of the Indian retail
sector? All such questions will be part of this principle. Let's start with
three steps:,

1. Learn

2. Unlearn

3. Relearn

“Alvin Toffler is
credited with saying: "The illiterate of the 21st century will not be
those who can read and write, but those who cannot learn, unlearn and
re-learn."

 A stage
of Learn:

Why do we need to go through the scanner of this principle described by
Alvin Toffler? As human beings, we are living in a cage where we believe that
things are created by "I", controlled by "I" and that my
mind is the powerhouse of all the thoughts that I am creating, describing, and
creating. and finally executing. But, why is there a fight between thoughts,
because we receive those thoughts from our conscious mind which always give us
some great importance in terms of the things around us, the happenings around
us and our physical relationships with people? draw towards intimacy.

The cage around us is so powerful that it does not allow us to move towards
even the most accessible things i.e. our knowledge that blocks our subconscious
mind and the waves flowing through it, and this is because we are the most
learned, we are the most experienced and we will never allow others to correct
our ideas or we need to adopt such ideas. This situation makes us like a frog
(I) who lived almost his life in a borewell. For that poor Frog, the whole
universe is a well, the walls of his sleep, some small creatures around him,
the water, and some disturbance of the man who used to suck water for drinking
or irrigation in his fields. 

One day a crow saw this frog sunbathing on a large dry leaf floating on the
water. He said to the frog, why doesn't he want to come out of this well and
see the beautiful world outside it. But, the frog starts to give a different
level of knowledge that he is living in a big universe, where he has lots of
resources and he has things to make his life better, so what will happen
outside your world. The crow promises him that he will see the outside world
once and if he does not like it then he can come again to his place. Finally,
he gave his consent and came out of the well. When he came out of the Well it
was a different experience for him.

This is our learned stage. The limitation of knowledge gives it a mental
barrier. We live with it and think we're right, we're doing the right thing,
and that our creation is the greatest thought in the world. But, again out of
the world, there is much to learn.

A stage of
Unlearn:

Start letting go of things that can hinder your growth. Let it melt your
thoughts because the journey always starts with an idea. Sometimes we need to
forget what we saw in a different world. It is good to have an idea for the
better but a sequence needs to be set for its execution. India is almost 50 years
behind the US in terms of development and technology and 30 years behind Dubai,
Singapore. Even China is ahead of us on many platforms.

If you are looking to bring some new ideas which you have seen working well
in US, Dubai, Singapore, Shanghai, it does not mean that these ideas will work
and give similar results in India. Before adopting those ideas and starting
working on them, evaluate whether, if the idea is "within" the time
or it requires hours, otherwise you will be out of the market like many first
movers are now in different sectors. I am experiencing.

Unlearned is a
state of personal trait that adapts you to the present level of circumstances,
it helps you to see the new world through new glasses.

Unlearning is not
meant to remove old memories, experiences, expertise, rather it is mostly a
kind of practical work which needs to be changed first. Our active/conscious
mind always makes itself the hero, which is where the effect needs to be seen.
Is it affecting his personal life or professional? If we are talking about
working in an organization then both are important. These represent our traits,
behavior, body language, and the way we respond to others.

Give up your bad habits first, and if you're a retail professional, there
are a few things you need to forget after reading this. A lot of things are
changing in the Indian retail sector where old market knowledge will not work
and with this dynamic movement, you need to create a dynamic moment with some
different learning styles.

A stage of Re-learning

Now, we will talk about "re-learn". Will the question arise? This
is a wise question; Why should we waste our time learning new things. Why
should we learn again? We are so knowledgeable, experienced, powerful, and
influential, why do we go to erase our years of hardship? We already know more
than others.

This is our mind block, like a frog, as long as he was in the borewell, he
was the king and emperor of his kingdom, but what happened when he came out of
the well. Why had he hidden behind a bush and started thinking about this new
world? Here we need to take off those old clothes that are being tailored all
around us. Learning is not purely with experience and knowledge, it can be your
habits, behaviour, adaptability, line of business, and different method of
behaviour. So, how are you going to learn those things? So, start learning
about it again here and slowly grow and reach your goal. That is why I am sure
that the frog will never return to its old home now.

The above three traits belong to human behavior, it has
nothing to do with the company’s strategy, concept, plan, execution, etc. but
it will help make those robust once go through thrice through a process.

Let's talk about
the relevance of these three words in the Retail segment

Learn:

• Market


• Products


• Distribution
  Channel


• Marketing
  & Awareness


• Customer
  Preference

So far we have learned how to spread the market in retail and have the kind
of depth that is needed. In our early days till 2005, we were in a state of the
mindset that the consumer is a secondary being taken care of by the retailers.
Therefore, the main focus was on the middle channel or the connector between
brands and consumers i.e. retailers. Everything was planned to take into
account their presence in the ecosystem, hence widely known as the general
business (GT) market stream. There, we learned how primary sales and secondary
sales work.

The go-to-market approach was a specialist job and was a bit lengthy and
had to be planned from scratch to the sky in such a way that it gives a wide
array of benefits in the long run. The focus remains to recruit distributors in
the focus market, followed by the appointment of Area Sales Managers, Sales
Officers, and Sales Representatives as the direct working force or
coordinators. There was a huge investment of money and time to shape the
distribution network. Years of hardship make a product brand in a struggling
way.

C&F was a
chain of Super Stockiest, Distributors, and Dealer physical channels which go
completely on track by the brand owner i.e. manufacturer through the channel at
an eye-catching and hard-working pace.

Here we learned
how ATL/BTL works in terms of marketing and creating awareness. Print media and
electronic media were the strongest at that time. Many celebrities from Bollywood,
Tollywood, and Hollywood, Cricket, etc. create an environment in the ecosystem
and television was the main medium of advertisement.

 There was no wide
range of products in the entire retail ecosystem, so things were managed by a
single shopkeeper at his store and it was like over-the-counter (OTC) from
where the retailer had control over the goods.

 Physical stores,
single format and with less priority of service but had product priority.
Retail 1.0, Retail 2.0 and Retail. 3.0

Most of the retail professionals have such rich experience and based on
their confidence they like to go with their experience but if we do not keep
pace with the ongoing development in the ecosystem and we do not follow the new
practices What will be the take away for them? So sometimes old tyrants find
themselves with a kind of mental block.

Experience counts, here I have no problem picking it up with new
developments, but there is a variety of new terminology used by the new retail
professional, so here's what we need. If we are to adjust to the new blood and
work in unison, we must start dropping some practical things from the past
habits.

Unlearn:

Start learning a
few things, like changing your perspective. It is one of the most common traits
that enhance or hinder our personality and profession. What do we need to
change? We need to change our way of thinking which should be positive,
progressive, passionate and in the right way. Adaptability is the key to
building harmony with your team members.

Your experience is
there to give you the right tools, teach you how to be on the right track, make
you perfect, and help you speed up your execution, but it requires a new kind
of knowledge that is a part of the ecosystem. will provide you.

A very important
step is to remove various brain blockages and allow your brain to adapt to new
things.

Example: The startup ecosystem was not a new business phenomenon, nor a new
kind of entrepreneurship, so why is it so different from the old type of
business setup. There are angels, seeds, VCs and PEs to support why foreign
investors invest. where were they before?

They were in old times but they have a different look, different style but
here startups bring new ideas, investors are investing in these ideas but
different types of execution plan, system and processes made it fast paced Is.
Which we need to learn but for that we have to leave the old fashioned way of
doing business. Time is running out fast, so with this kind of business here,
everyone wants to get out fast. They talk about getting 10x return from burning
millions of money, maybe a wise way but it is in the ecosystem. 

What to
Unlearn: You need to unlearn your few mindsets:

1. Are retailers brand conscious?

2. Retailer's mindset is typical and does not accept
change

3. Retail has limitations on IT tools and will not use
them for business growth.

4. Distribution depends on the entire distributor.

5. Online will be a challenge in rural and semi-urban.

6. Consumer packs of food items will not be sold in rural
areas.

7. IT Won't Do Anything That Promotes Distribution.

8. Consumers need brands and they are not adaptable.

Unlearn Retail 1.0
to Retail 3.0

The above ideas are related to the market, whereas as a professional we
need to transform ourselves and adopt the changes to keep pace with the
development. This process is called unlearning some obsolete things that were
living with us like deadwood and creating a complete mental block for us.

Re-Learn

Now we are living in a new era where we have a lot of time to learn new
things, we are IT savvy, we know best practices learned from a section of
management institutes. And our market dynamics are changing so fast to make us
in line.

Here we need to learn a lot of management strategies apart from the
behavioral traits, we know the market, where momentum is the key to success. So
what's slowing us down? Is this our knowledge? our behavior? our experience? Or
we are not being chosen to do the right thing. What is the most important thing
we need to learn or re-learn?

Is the Startup Ecosystem about to Change Everything in Retail? From idea to
implementation, there are many such things that have taken a new shape. We need
to know about the root cause, so far we learn about the symptoms but our old
practices were enough to steer us through a kind of prescribed treatment. It
was workable earlier, but in the present system, everything is happening
rapidly where there is a need for new learning by professionals. Let's talk
about some of the developments that have been going on in the retail ecosystem
since 2012.

We have some new dynamics about the market through a new way of doing
business. We are startups because our idea is unique, we have seen growth all
over the world and that experience is there to give us new lessons, but before
we think and compare those learnings in India, we should think twice or thrice
that India is a different market.

Here you will be doing kind of injustice to your money, time, and efforts
if you compare the markets of USA and UAE. Align your sequence and make sure
things are happening as and when you write.

eB2B: A new way of doing i.e. disruption starts happening in different
areas. Like B2B supply chain is being aggregated by e-B2B players. Udaan,
ShopKirana, Jumbotel and Kirana King are there to disrupt the outdated
distribution system by total supply chain. These are positive distributions
that are leading the way in technology and empowering retailers in their buying
decisions. Bijak on the other hand, they are providing e-mandi services to some
startup brokers and agri aggregator like Dehat and many more.

eB2C: Jiomart, Grofers, Amazon, Flipkart, Bigbasket, on the other hand are
there to provide one-stop solution to the consumers through eB2C. Now we are
talking about Omnichannel, Hyperlocal and Last Mile connectivity. This is
retail 4.0 version

Cash and Carry are there, though they are struggling enough to change
the ecosystem in the areas they have stores.

Backward integration starts in making supply chain in Food
i.e. from Agri Farm to Fork and all is being done through robust use of IT.

MSME on the other side is going heavily to promote farmers
through various FPOs and Clusters, purpose is to streamline associations,
productions, and supply chain of foods and empower the channels involves at
various stages. Organize retail is expanding very fast, the success
story of D-mart is there to lure thousands of individuals to open their
superstores / standalone stores and they already started doing this.

Retail Fintech is on the other hand is going to drive bia g-budget to
get market where funded NBFCs are there to provide various kinds of financial
facilities to Retailers, Distributors, Suppliers & Manufacturers of
products.

Even logistic providers are also getting funds because they are going
tech-driven. Everyone who has the power to drive a segment through technology
is part of the disruption.

Pharma on the other side is getting shape every day, companies like Apollo
have already done it well before time, many more are in line. One fast-growing
pharma chain is Dawaa Dost, all are getting funds.

Now think what will happen to the Frog which was in the Bore-Well for a
long and what happened to him when he came out from the Well and saw the entire
world. For him, this is new learning and re-learning. He should un-learn the
things that he learned while living in that bore well and should adopt the
changes for the betterment and should tuned-up his music with the developments.

A Retail
professional who joined retail in 1995 and after 20 years when he visits a
market, there is everything changed which he wants to describe and understand.
Hence, Frog is a new market leader who is leading the startups and teaching
them a new way of business.

 Retail
5.0 is ahead – Consumer Delight through Omni-channel services

Writer: Balwant Singh Rana

29.9.2020 10:36pm