Uttarakhand, a state in northern India crossed by the Himalayas, is known for its Hindu pilgrimage sites. Rishikesh, a major centre for yoga study, was made famous by the Beatles’ 1968 visit. The city hosts the evening Ganga Aarti, a spiritual gathering on the sacred Ganges River. The state's forested Jim Corbett National Park shelters Bengal tigers and other native wildlife.
Beauty is so inherent to almost all things Uttarakhand stands for – the magnanimous Himalayas, the holiest of the rivers, the spiritual mystery, stunning landscapes, the incessantly colorful play of nature, enchanting history carved in ancient stones, a mesmerizing floral and faunal plethora, and the simplest of the people. Myths, anecdotes, and stories are part of every visual that unfolds itself to the eyes of the beholder.
The age-old Hindu traditions have always accorded the highest esteem to the glory of the colossal and composed heights of the Himalayas which are spontaneously assumed to be the chosen consecrated residences of Gods. A whole lot of the Hindu lore sets out from this ‘Land of the Gods’.
Fertile land in Uttarakhand produces all kinds of cereals, staples that are cultivated through the traditional method of farming by the local farmers. But most of the farming land is not enough to produce desired crops because of improper irrigation systems. 80% crops totally depend on the rain, however, farmers are very hard workers and they manage to grow adequate grains, veg, and fruits for their need but commercially still there is lack of facilities which are highly required to establish so that local farmer can concentrate fully to cultivate a variety of produce in their farmlands and can make available the same to market for further distribution to consumers desired to buy high-quality products from the majestic land of Uttarakhand.
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I am being a commodity man always trying to do something for the local farmers but due to diverse portfolios at my end I could not initiate but still, I try to connect people who are really working in this segment. I recently connected Mr Aman from Trishulii Producer Company. A hill FPO working across the central Himalayan region promoted by Himmotthan Society, an initiative of Tata Trusts. They are really doing great. Here I am trying to exhibit the product line of Trishulii, a Tata Trust-backed organization. Hope readers will love to buy the products from national and international.
Readers of my blog can contact Mr Aman, CEO Trishulii for more details, Contact details is given below.
Here is the brief about Trishulii.
Company Limited (TPCL) was registered on 20th July 2016 under the
Companies Act 1956 and has its registered office at Old SBI Lane, Village
Chanderbani Khalsa, Post Mohabewala Dehradun 248002 Uttarakhand. TPCL has a
strong back of 20 Self Reliant Cooperatives across the state of Uttarakhand,
formed under the aggies of Himmotthan Society: An associate organization
of Tata Trusts.
Promoters of the firm are not very
skillful in the marketing and financial aspects; however, they have expertise
in agriculture, production and have a strong understanding of the collective
marketing concepts. The company will have its main revenue-generating
activities in terms:
- Procurement, Value addition, and
marketing of Cereals, Pulses, Millets & spices - Procurement and Marketing of Fruits
& Vegetables - Animal feed production and marketing
- Tata Tea Products distribution
- Millets Bases Valued added products
- Handicrafts: Woolen items and Hawan
Kits
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TPCL has a primary processing center cum
warehouse for cleaning, sorting, grading and packing of millets, pulses,
cereals and spices located in Mohabewala Industrial Area, Dehradun Uttarakhand.
Business Model of TPCL
Trishulii’s mandate is to facilitate and carry out
bulk processing, branding, and marketing of products from the member
Cooperatives. It is also sourcing and supplying critical inputs for
agriculture, animal husbandry and other necessary daily need items for local
household.
Organization has
established successful outreach to rural farmers across 25 clusters in 11
districts of the state of Uttarakhand. At present 25 stock point established in the hill regions to
facilitate backward and forward linkages, which are well connected to
transportation facilities and playing pivotal role in sourcing and distribution
of inputs.
