MeraMobileMeraMarketing
www.marketmirchi.com
( Connecting Rural market)
D |
isruption,
a kind name of development in a positive way of doing business which solves the problem at a large level and brings prosperity in the life of focus customers.
Post-COVID there are big changes going on in the retail sector, especially food segment came with new energy and ideas. Companies
started working on products and developments in every sector. The
retail sector is going more responsive in terms of new developments. IT
is the driver of new ideas where new startups are trying to fill the gap,
getting investments and burning heavily to get the space. As per my own
thoughts, Indian Agri sector needs more developments and various treatment also should bring IT-driven solutions to work on the farmer’s problems.
Mrs Pragati Gokhle, the ex-Govt official is
closely working to bring IT-enabled platform for farmers. Here is a brief about
her initiative. In a separate blog post, I will bring some insides of
this startup through a virtual interview of Mrs Pragati.
As per her request I am publishing story of Mera Mobile mera marketing.
A |
n Initiative for Indian Farmers/Rural
Entrepreneurs to Sell Products Online free by Pragati Gokhale. Big Brands are
also showing interest to join Mission MeraMobileMeraMarketing for procuring
directly through Farmers
Commission, Govt. of Maharashtra was very excited when speaking to us saying
her humble initiative has finally started seeing results.
She was sharing the fact that Brands like Big
basket and Reliance Retail has also shown interest to procure for their
requirements through www.marketmirchi.com which is an integral
part of Mission MeraMobileMeraMarketing. She
expects that would establish very good online linkages for our farmers for free
of cost. Mission MeraMobileMeraMarketing is a disruptive bottom-up approach for
enabling Digital Agro/Rural Marketing from Rural Stakeholders through
their mobiles.
Pragati Gokhale is the retired Dy. Director
Mahatma Gandhi Institute for Rural Industrialization, National Institute under
Ministry of MSME Govt. of India and is currently working as Advisor Rajiv
Gandhi Science & Technology Commission, she is also National Resource The person for the ministry of Rural Development Govt. of India and Brain Behind
Mission MeraMobileMeraMarketing.
Pragati
Gokhale becomes eloquent when she speaks about her innovative yet free online
digital platform for farmers not only for farmers but also for rural/agro
entrepreneurs. She says she started this initiative four years ago with the
help of MKCL to allow farmers to think beyond the usual concept of selling to
consumers digitally.
Rajiv
Gandhi Science & Technology Commission Chairman Dr Anil Kakodkar and
MKCL Director Vivek Sawant has extended all help to her. During Days
of COVID 19, Pandemic Farmers & Rural Entrepreneurs were finding it hard to
sell their products but Mission MeraMobileMeraMarketing through platform www.marketmirchi.com was of great help to
them in finding online customers for their products and establishing direct
linkages. Looking at the impact Department of Science & Technology Govt. of
India has included it in Post COVID Reforms Policy
She goes
on to explain that for getting real benefits of Digital Revolution at the
bottom of the pyramid it is essential to have such holistic integrated
programs.
MISSION
MeraMobileMeraMarketing has four components out of which www.marketmirchi.com is
an Agile, indigenous, responsive Web portal highlighting all
rural/agro categories for Free digital marketing of rural Products/Agro
Products, SHG products, Rural Services and Rural Jobs. This portal is mobile
friendly like the app but does not need downloading like APP. It is developed
using Latest Progressive Web Technologies. Various field level programs are
taken for skilling farmers for using marketmirchi.com effectively using their
mobiles with support from various Govt, Non-Govt players working in Rural Development
Sector. Videos on how to use marketmirchi.com for your zero budget
digital Agro Marketing is also prepared by MKCL in Hindi and distributed to
farmers through WhatsApp. Video is available on YouTube at (https://youtu.be/aQs3p0zV6gE)
NABARD
has arranged various pieces of training for Farmers /Farmer Producer
Organizations were also this Video on how to to use Marketmirchi.com is
disseminated. This also is disseminated through Krishi Vigyan
Kendras & Community Radios all over India.
To
find Buyers for agro/rural products various online/ offline strategies which
include Data Mining and AI techniques, Leveraging Social Media
channels, Networking through Agro Supply Chain events are taken up. Big
Buyers and Small traders, exporters are linking directly with farmers through
this platform. Analysis of Data generated is done by using Open Source
Business Intelligence tools and these data Analytics values are then
back streamed in the database of portal marketmirchi.com. The analysis Shows Growing demand for organic and residue
Free Agro Products from Both B2B and B2C Customers. More than 15000 Farmers & other Rural Stakeholders are taking advantage
of marketmirchi.com for finding buy, sell leads for them Free and also for
Job Leads.
Apart
from increasing digital footprint of Rural India more than 60 % direct market
leads are generated for Agro/Rural Sector by this free but effective humble
effort.
Initiative
---------
From
Blogger's Desk: Political ground for farmer's
development is full of greed since independence but seen no real beneficiary
changes on the ground. They are still poor and exploited by the traders
and even political parties. But, there are organizations and people like Mrs Gokhale who are there to bring positive Disruption in the life of the poor farmers through providing an IT-based platform from where they can easily sell their
produce. We should be part of such development and should appreciate the
efforts made by people like Mrs Gokhale. I request my readers to become part of
this movement and help Mrs Pragati Gokhale to promote their marketmirchi.com platform
to maximum farmers, traders across the country.
Readers may directly contact to Mrs Pragati
Gokhale - email: pragatikin@gmail.com
,Mobile no. 9822719618
Thanks/ Balwant Singh Rana, blog writer & owner of market.retailhaidetail.com
Disclaimer
:
Above write-up is provided by Mrs Pragati
Gokhale, advisor Rajiv
Gandhi Science & Technology
Commission (Govt. of Maharashtra) & DST. I, writer of this blog has no
commercial interest publishing this post. for any Copywriter, text, business
issue, one can directly contact to Mrs Pragati Gokhale at above mentioned her
contact details.
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